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Excursions
Before the turn of the century, when the automobile was still in its infancy and country
roads all but impassable, people still enjoyed gadding about just as much as they do today,
and they satisfied their wanderlust with the railway excursions.
For example, on July 4, 1890, the railroad cut its rates on travel from Jacksonville, Ormond and
Palatka to St. Augustine, and it wasn't only an inexpensive train ride that they offered their
customers. Among the treats advertised as awaiting the excursionist in the Oldest City were baseball
at the Ponce de Leon ground, sailing and rowing races, and in the evening two fancy-dress balls, one
at Fort Marion (now Castillo de San Marcos) and the other at the North Beach Pavillion. On summer
weekends, citizens of Palatka could get to St. Augustine's ocean breezes for 75 cents round trip, and
the "flier" advertising the low fare promised that "an agent of the St. Augustine and
North Beach Railway will be on the special train to sell tickets to North Beach at greatly reduced
rates." There was a fine trip offered on Thanksgiving of 1895, although rates from Palatka and
Jacksonville had by then gone up to $1.50 round trip.
Even in those days Turkey Day meant football. Part of the program included a game of football
between the Jacksonville and the St. Augustine teams in the forenoon" and in the afternoon there
were bicycle races and other athletic events. That night, in the Alcazar Casino, the visitors could watch
the water sports, and after that there was a grand ball and concert with music furnished by the 3rd
Artillery band.
There were also excursions to the camp meetings in Sweetwater (fare round trip from St. Augustine
just 50 cents), where jubilee singers and love feasts were part of the day's events.
When the Hotel Royal Poinciana opened in Palm Beach, a three-day trip down could be enjoyed for just
$6.00. The travellers went in style in parlor cars to see the new hotel and were allowed 20 minutes for
dinner at Ormond Junction. In the summertime, the railroad featured an even bigger bargain-round trip
fare was only $2.00 and there was a refreshment car on the special train "with everything to satisfy
the inner man, presided over by a French chef." When the travellers got there, they found a free
ride on a ferry across Lake Worth was available, and the same ship offered a sightseeing ride on the
lake for only 25 cents.
Just as land developers today fly their prospective customers to Florida to see their real estate,
the entrepreneurs of that day used the trains. An advertisement from the year 1897 urges northerners to
visit Hallandale in Dade County which they called the "new Klondyke" where, instead of mining
gold, investors could make their fortune growing golden oranges.
The Halland Land Company would get you there for half fare and then would sell you 15 acres of South
Florida for just $320. (The heirs of those who took advantage of this offer are probably happy today.)
An excursion to St. Augustine on St. Johns Day, June 24th, in 1895 gave people an opportunity to look at
lots only 7 miles from St. Augustine which sold for $10 apiece. |